All about luxury brands
Automobile market has now been segmented in accordance with buyers’ choices. Cars, which belong to the same segment, will basically have the same characteristics with the only differentiating issue being the family they originate from.
Almost signifies some buyer perceptions and this is the typical nature related with their brand name, which compels the purchaser to make an option between cars that have very few differentiating features.
If some of the major car manufacturers can be focused, one can understand that they manage to create similar luxury vehicles so as to cater to the market sections and yet keep up a unique character in those cars that is particular to their make.
Mercedes Benz – Possibly the most luxurious of in the world, this brand represents a major pattern of German engineering. As one of the magnificent cars, Mercedes has an exclusive niche in the world of automobile and its name represents classic styling, majestic existence and fine-tuned performance.
Mercedes upholds a unique nature in all of their cars. Their vehicles are a combination of typical design and exactness. Some people believe that a Mercedes can be recognized even from one mile away. Mercedes creates vehicles catering to various parts of the market while conforming to the necessities of a particular sector, their cars do not shy away from showing a character.
BMW – It is also noticeable one of all cars brand. These sharp looking and double-grilled cars have a unique impression in the market representing the spirit of performance in a car. It is another German brand, which is famous worldwide for cars, which include cutting edge dynamics and flawless performance with unparalleled styling. BMW focuses on performance and pleasure of driving in their sedans.
Audi – Though many would argue over the issue that Audi is not in the similar league as the other two stalwarts stated above. There are facts, which imply that Audi is even overwhelming than the two traditional competitors in terms of luxury car sales throughout the world. Again a German product, Audi has emerged as the preference of the young and the daring. People who want to think beyond established standards are going for this route. It is different from the tradition and this is what these people desire. Audi cars are manufactured exquisitely and they stand for the influence of most modern technology over traditional equipment. These performance based cars are sporty and fascinate the modern customer who is self-made and confident.
It can be said that the choice of all cars brand depends on the feature the buyer associates with the brand name. The view of the masses also proves to be a vital influence in a decision to make a purchase.
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Why Do We Care About Luxury Brands?
The pricing of fakes reveals something important about how the human mind calculates value. In many instances, we crave authenticity as an end unto itself. We want the real iPhone not because it works better but because it’s the real one. The same logic explains why we splurge on Hermes bags, Rolex watches, Prada T-shirts, fancy Bordeaux, and expensive art. (How much would you pay for a fake Picasso print?) While a Rolex is a lovely piece of time keeping machinery, the value of the watch has nothing to do with its function. Instead, it depends on the intact authenticity of the brand.