What luxury watch for a Women?

Women’s Marketing isn’t the only luxury brand advertising agency that obsesses over the finer things in life, especially those that we can manage to afford and still be able to treat ourselves out to dinner once in a while. So when we heard that massive luxury watch brand, Coach, was expanding their line tenfold, and selling their bling-y timepieces at lower price points, cheers could be heard ‘round our office.

luxury brand purchase intention

While some may argue that the appeal to a luxury watch (or any luxury item, for that matter) is that it is not accessible to all–and thus, is more coveted–practical businesspeople would disagree. In a market where your brand is one of hundreds that perform the same function, with little room for error, price plays a major part in a consumer’s decision to purchase. The existence of smart phones and tablets with clear digital timestamps, accessible at one’s fingertips, doesn’t help a watch category’s case, either. Many of us that opt to wear watches, do so for aesthetic purposes.

*Raises hand* Guilty!

When we picture a classic Coach watch, we think large, rose gold faces, adorning the wrists of some of our favorite lifestyle and fashion bloggers. When we think of any luxury brand, purchase intention is often the main topic that plays in our minds. While Coach still plans on keeping their stylish staples a part of their brand, their focus will be back to their roots. Yes, Coach expands its line by incorporating the same leather straps and hardware that help create the fabric of their luxury bags. Ahhh, uniformity!

Watch as Coach Expands its Line

The average price point for the new collection will be $228 as opposed to its original $300 price tag. Of course, Coach will still be satisfying the likes of their consumer who is hungry for the more costly things in life, releasing limited edition pieces above $298. This exciting new, fresh and affordable line has already made its investors happy, as the collection has picked up new points of distribution internationally. We’re sure to see the luxury brand’s purchase intention in individuals increase as well. Stateside, Coach has increased distribution to Macy’s, and will be available now to Nordstrom stores by the end of 2013. A huge benefit to the company? Their more affordable product line opens up the potential for a brand new audience, and a brand new audience yields more advertising opportunities: A win-win for all invested parties and a great marketing strategy for brands looking to diversify their consumer base. A luxury brand advertising agency’s dream!