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American Honda Strengthens Auto Sales Division to Accelerate Sales Growth of Honda and Acura Brands
- TORRANCE, CA

American Honda Motor Co., Inc., will strategically realign its automobile sales and marketing operations into separate divisions organized by brand, as the Honda Division and Acura Division. The moves, effective April 1, are intended to create greater clarity and more cohesive sales and marketing plans that are right for the products and customers of each brand.

In conjunction with the strategy, the following executive changes were announced:

Michael Accavitti will become senior vice president and general manager of the Acura Division. In his new role, Accavitti will be responsible for all sales, marketing and parts and service business for the Acura brand. Accavitti joined Honda in 2011, and is currently the senior vice president of Auto Operations, which includes responsibility for national marketing for the Honda and Acura brands.

Jeff Conrad will become senior vice president and general manager of the Honda Division. Conrad will be responsible for all sales and marketing activities for the Honda brand. Conrad joined American Honda in 1982, and is currently the vice president and general manager of Acura Sales.

American Honda automotive operations have long been separated by function rather than by brand. These moves will result in exclusive divisions, with dedicated sales and marketing teams for Honda and for Acura. Both brands will be housed under a single "American Honda Auto Division" to be headed by John Mendel, executive vice president of what is now called the Automobile Sales Division.

"Our goal is to accelerate the already strong sales growth of the Honda and Acura brands through a more cohesive strategy, with a heightened focus on the unique needs of luxury and mainstream customers, " said Mendel. "These moves will more completely align the major activities for the Honda and Acura brands under dedicated brand leaders to take advantage of new opportunities in the marketplace with greater speed and efficiency."

Further, the strategy behind the creation of the Acura Division coincides with the recently announced establishment of a new Acura Business Planning Office, also effective April 1. This new entity will focus on strengthening the business and product strategies for the Acura brand. Erik Berkman, currently president of Honda R&D Americas, Inc., will become an executive vice president of Honda North America, Inc., and will lead the Acura Business Planning Office.

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