What Is luxury PR?
- Dec. 8, 2010 - (Buckhead Atlanta, Georgia) - Most wealthy consumers have a passion for ultra luxury and communicating with this type of audience requires some insider know how reveals Mosnar Communications. Today the luxury PR firm announced to explain what is luxury PR and why in 2011 luxury brands will need it. Predicting in 2011 the use of luxury PR by luxury brands will expand tremendously.
CR Cataunya Ransom, lead publicist for Mosnar Communications says that luxury PR is the art of communicating with luxury audiences publicly. According to Ransom luxury consumers still prefer exclusivity and trust credible luxury media outlets for newsworthy delivery. She stresses as a luxury PR firm their main role and responsibility is to build brand awareness credibility for luxury brands. Citing this involves building relationships, crafting storylines, pitching media proposals, and researching the luxury industry.
“In 2011 luxury communications will standout from advertising and luxury PR expertise will be an asset to receive credibility. The effects of the economic recession did impact many luxury brands however, the economy is bouncing back and luxury brands are looking to implement solutions to remain sustainable, ” stated CR Cataunya Ransom.
Mosnar Communications' luxury PR services consists of writing SEO luxury press releases and pitching proposals to the best matched luxury media resources. Primarily conducting research and the reputation of a luxury PR firm helps to enhance the probability for exposure recognition. These efforts increase the likelihood to receive luxury media features, interviews, endorsements, promotions, referrals, and so on. Additionally, Mosnar Communications also includes social media engagement implementation with their luxury PR services. Assisting luxury brands with maintaining luxury profiles on Twitter and Facebook as well as other prevalent social media networks.
Typically, the retainer to execute luxury PR representation with Mosnar Communications starts at 10k and the average monthly service fees are around $5, 500. Mosnar Communications offers luxury PR representation to clients worldwide.
For a complimentary luxury brand evaluation please contact Mosnar Communications directly via their website at or Ann Lane at Ann@mosnarcommunications.com .
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