What is luxury Brand Management?

Lectures : Lectures are designed to challenge students by exposing them to the inner workings of the luxury industry as it operates today. The lecturers will lead students through valuable in-class activities and encourage discussion in order to have fruitful and engaging interactions.

Self-Study : Self-study is a pre-requisite at postgraduate level that supports autonomy and personal management. Students will be asked to do preparation work in order to make the most out of each session. Throughout the course, students will have to complete a set of learning activities to gain full understanding of the topics studied in class. Self-study will be actively supported by our Learning Management System (LMS).

Capstone Project : The capstone project is usually done as a team project about a subject chosen by students and validated by the academic management. This project is done across three cities in order to have an international dimension. The work usually takes the form of a written thesis or dissertation, but may also be a report, a journalistic piece, or mixed media. The capstone project requires organization skills and is developed through negotiation with tutorial support to help students develop appropriate focus and monitor progress. It will be assessed as a main component of study and evidence of progress, time and team management skills and achievement of learning outcomes.

Industry Contact & Collaboration : During the course, students may have the opportunity to work on industry sponsored projects in cooperation with international brands, attend fashion events and master-classes in luxury services, listen to prestigious speakers, and visit leading brand stores, design studios and factories. Reflective thinking and writing will be required from students in order to make the most out of such experiences for their personal development.

Student Workload : The weekly student workload amounts to 40 - 45 hours a week. It breaks up into 20 hours of lectures on average and at least the same amount of time in personal and extra-curricular activities including readings, case studies, research, projects and visits.